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This web site imiv.ca states the following, "IPhone 5S audio fully supported! The Best Solution just got a little better." Our analyzers saw that the webpage stated " The iMIV family of MFI approved iPodiPhone and Auxiliary Aux adaptors are at the top of their class." The Website also said " Easy to use, they provide not only superb audio quality, but have advanced features such as our uSelect. Playlist selection method that offers 99 playlist, Text on Radio, and integrated reverse camera support that bring them to the forefront of safety and in-car entertainment. USelect technology with 99 playlists,." The website's header had imiv as the most important optimized keyword. It is followed by mii, volvo, and ipod which isn't as highly ranked as imiv. The next words imiv.ca used was hu. cable was included but will not be seen by web engines.